Logos and Websites Titles

The University is very mindful of the appropriate use and presentation of the NMSU trademark. For digital and web content, make sure you are presenting the mark correctly.

In this section:

Appropriate Use of Logo and Trademarks

The logo should be used in larger viewports along with the appropriate website title hierarchy. It is the preferred version to use in coordination with a site's masthead and footer. Do not use other NMSU trademarks for website content.

Open

Acceptable Color Variations

Website mastheads should use the official logo in one of two color varieties. The decision should be based on the background color the logo is placed above.

• White masthead with crimson logo and website title

• Crimson masthead with white logo and website title.

Specifications

The masthead managed within the enterprise CMS system includes the logo and appropriate layout of website title hierarchy. The following specifications are followed for those variations. Additional specifications should be followed using a code inspection. What appears below are specifications NOT explicitly defined in the CSS: 

Open

Exceptions

Exceptions are iss­­ued in appropriate situations but must be submitted to MARCOMM and approved prior to going live. The examples below are approved masthead branding exceptions. Submit exception requests to mchavira@nmsu.edu

• NM State Sports

• NMSU Foundation

• NMSU Alumni Association

• Crimson Connection

• ASNMSU

• You at NMSU

• NMSU Global Campus

Mobile Viewports: Correct Presentation

A different presentation of the NMSU logo setup should be used on smaller viewports and devices only.

Footer Region

All NMSU websites must present the University’s official logo in the footer for all viewports. The signature should always link to nmsu.edu.

For more details on exactly how the content in the footer should be presented, visit our page on Footer styles.