Visual Identity for the Web

The Visual Identity Guide for Web and Digital materials should be used for all officially-branded web pages and HTML-rich e-mails, and wherever possible, other digital channels such as mobile apps and digital signage.

Browsing the visual identity for web guide is the best way for people interested in learning how we govern the brand in digital materials.

Visual Identity Guidelines and Rules

The material presents identity guidelines for the visual brand including cues for elements like web page components and styles. This section expands upon our web standards and guidelines and is for people interested in knowing what rules to follow and/or what flexibility exists when designing compliant web and digital content.

Mandatory Brand Compliance

Third party vendors and NMSU departments NOT using the centrally offered CMS solution should focus on the following PRIORITY compliance items.

• Logos and Website Titles

• Emergency Notifications and Alerts

• The Footer

• The Global Navigation

Basic Guidelines